Wayfinding | Information Design


Our design team consisting of five advanced students and 15 introductory graphic design students took on the challenge of working with the City of Saint Paul to re-design a door hanger to educate residents about the city’s water resources and storm-water drain system. The initial project only included a door hanger and stencil. However, we quickly identified that what the client was wanting was an educational campaign for the public. There were several phases of this project, the first being three design concepts for the campaign. Followed by client input, revisions and final presentations. In the end, we designed a door hanger that is hung on every door in Saint Paul as well as a new stencil that is displayed on the city’s 3,000 storm drains. In addition, we designed a series of posters to help make people aware of the issues surrounding storm water drainage. 

In collaboration with ACTC’s CityLabs Hamline students, we re-imagined St. Paul’s existing educational messages and storm-water drain stencils with bold, streamlined designs and hip communication concepts. Our research led to fresh designs, usability testing, and sustainable approaches to storm-water awareness 

St. Paul’s efforts to educate residents about storm-water has been impressive. Anne Weber, a civil engineer in sewer utility with St. Paul’s Public Works, worked to educate residents in accordance with the City’s storm-water discharge permit, issued by the Minnesota Pollution Control Agency (MPCA).  Anne has collaborated with partners from the community such as Friends of the Mississippi River (FMR) and WaterShed Partners to raise visibility and enhance their reach.

The most visible sign of Anne’s outreach and education efforts are the many stencils, applied directly to storm-water drains by teams of FMR volunteers, warning community members that they lead directly to the Mississippi River. Anne and CityLabs students, have now created fresh stencil designs, sure to catch the eye of residents and bolster storm-water drain awareness across the city.